 Special Report: 'Special Tax Credits and Deductions'"Getting Back What’s Yours: Overlooking Special Tax Credits and Deductions May be Hurting Your Bottom Line" is the first of a new series of Special...
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 Special Report: The Flow of Counterfeit GoodsThe Brand Protection Council of MEMA has produced this Special Report, "Understanding the Flow of Counterfeit and Gray Market Goods though the U.S....
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 Special Report: What Are Your Products Doing Online?This Special Report, "What Are Your Products Doing Online? A Guide to Internet Brand Violations for Parts Suppliers and Distributors," is from the MEM...
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 Special Report: Intellectual PropertyThe MEMA Brand Protection Council has updated its Special Report, "Intellectual Property: Protecting Valuable Assets in a Global Market." The fourt...
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 Special Report: Reseller LiabilityLiability for counterfeiting, product safety issues and recalls could fall upon resellers in certain instances. This Special Report reviews the recent...
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 Special Report: Electronic and Mail ScamsTheft of your intellectual property may not be limited to counterfeit goods. A recent string of fraudulent e-mail and mail scams have revealed a new c...
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 Special Report: Internal Data ManagementAutomotive aftermarket suppliers manage more types of data than other manufacturing industries due to the added complexities of automotive application...
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 Special Report: Direct ImportingTo meet the challenge of the increase in direct importing by some warehouse distributors and retailers and the growing concern on product safety of im...
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 Special Report: Protecting Part Numbers and E-CatalogsThis article examines various strategies that members of MEMA may employ to protect the words, symbols or numbers used to identify the source of the p...
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 Special Report: Independent Repair IndustrySpecial Report: Independent Repair Industry - Focus Group Findings on Buying Influences of Repair Professionals
The AASA Marketing Executives Council...
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 Special Report: Independent Aftmkt Image-Quality Does MatterSpecial Report: Independent Aftermarket Image - Quality Does Matter
A growing trend has developed among various automotive aftermark...
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 Special Report: Unintended Consequences...AASA has issued a “Special Report,” analyzing the serious unintended consequences of proposed vehicle scrappage legislation. Voluntary accelerated ...
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 Special Report: Advertising Pitfalls and RulesAdvertising Pitfalls and Rules: Legally Speaking
Advertising your product - whether online or in print - is an integral part of any marketi...
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 Special Report: The Frugal CIO - A Survey of IT OutsourcingIn July 2008, the MEMA Information Services Council (MIS council), with support from ABeam Consulting, began working to understand the changing rol...
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 Special Report: Reverse Logistics OpportunitiesThe economy continues to put pressure on many industries and the automotive aftermarket industry is no exception. Faced with challenges that includ...
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 Special Report: Business Process OutsourcingOutsourcing ─ the leveraging of external suppliers by shifting job functions and processes that were once done internally to a third party γ...
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 Special Report: AASA Channel Partners StudyThe Automotive Aftermarket Suppliers Association (AASA) Special Report, “AASA Channel Partners Study: The Role of the Sales Force in Aftermarket Parts...
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 Special Report: Social Networking 101To Tweet or not to Tweet? How many followers do you have? Did you get friended by someone new today? What have you posted on your wall? Who’s i...
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 Special Report: Product Patent Markings and Patent TrollsRecently, two significant court cases have cited Section 292 of the U.S. Patent Act, which pertains to false marking with the intent to deceive, an...
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 Special Report: Independent Aftermarket Image“Independent Aftermarket Image: Why Premium Aftermarket Products Deliver the Best Value” is the latest Special Report from the AASA Marketing Executiv...
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